the storage anarchist

1.005.2 hitachi hits new lows (reposted)

Notice: I withdrew this post yesterday afternoon after receiving a challenge from a commenter who insisted that I was mixing up Hitachi's disk drive results with their storage array business. After carefully reviewing Hitachi's published results, I am convinced that the revenue growth numbers I used for Hitachi's storage business are correct (and exclude HGST). Therefore, I have reinstating my post intact, with the addition of a new "Hitachi Math" section (in blue) below.

Hitachi announced their earnings this past Tuesday (May 13th), and their Storage Solutions results (among others) were particularly gloomy. Not as bad as the free-fall in plasma TV sales in the US that they experienced, maybe, but dismal nonetheless.

In what is their fiscal Q4, once high-flying Hitachi only managed to eek out storage revenues that were down 1% from a year ago and down 3% from last quarter, while both EMC and IBM (if you include Tape) actually grew revenues double digits Y/Y in the same period. It marks a notably downward trend in Hitachi's Storage Solutions revenue growth over the past couple of years, as can be seen in this chart:

And Hitachi's projections for the future was for even more revenue contraction for this quarter and next - shrinking perhaps another 5% before they expect a turn-around, they said.

more hitachi math

As I noted above, the above results were challenged yesterday with an assertion that the "decline" was due to HGST. Fact is, these numbers are taken directly from Hitachi's earnings supplement, where they report "Storage Solutions" (array hardware, software and services) separately from "Hard Disk Drives" (see the top of page 2).

You'll note that Hitachi reports by halves (wouldn't want to make it easy to figure quarterly results now, would you?) - but if you go back to last quarters' results, you can do the math to verify that their Storage Solutions revenues were up 2% Y/Y in FQ3'07 and down 1% Y/Y and 3% Q/Q in FQ4'07 - just like I said.

In researching the accuracy of the numbers used in the chart, I was also allowed to see a couple of financial analyst's reports that included additional revenue insights provided them by HDS executives. While I cannot reprint specifically what these analysts published, I must say that there is something that smells an awful lot like Hitachi Math in their reports. Perhaps they just misunderstood what the HDS execs told them, but the numbers the published in their reports simply don't add up.

More importantly, since HDS only sees revenues excluding Japan, their perspective undoubtedly skews any possible analysis - especially since it's not clear whether HP and/or Sun storage revenues are reported through HDS or if they go directly to Hitachi Ltd. (I'm pretty sure they go directly to Japan).

And if revenues really weren't shrinking, then why the heck would HDS execs be trying to spin the story with Wall Street in the first place?

Bottom line: Hitachi Headquarters reported (and documented) that FQ4'07 Storage Solutions (ex-hard disk) was down 3% Q/Q and down 1% Y/Y - just like I said.

And on top of declining revenues, word on the street is that morale in Hitachi's US field operations is at an all-time low. Nobody seems to know if morale is suffering from the recent out-sourcing of customer service, the collapsing of the former solution/consulting business with the former Hitachi Data Systems subsidiary, or the new Japanese management that are running the new US holding company now. Or maybe it's something else?

Given that the flagship USP-V is nearly a year old, it seems very odd that revenues would be shrinking at a time when the new system should be really starting to gain traction.

It all makes me wonder...
 

1.004: are you wasting money on your mainframe dr solution?

You are if you've invested in IBM's Geographically Dispersed Parallel Sysplex (GDPS®).

It is widely understood that IBM derives a significant percentage of its profits off of its installed base of "Z" mainframe customers. When there are really no other options for either the hardware or the system software, it is a given that customers will be paying more than if there were real competition.

If you're an IBM mainframe customer, you are - by definition - IBM's profit stream. And there are enough of you that it adds up to some pretty darn interesting numbers.

That IBM has nearly perfected the art of vendor lock-in is inarguable - Mr. Pennybags himself (TonyP) took two whole blog posts to reiterate the ways IBM can legally take away any hope of choice so as to maximize your contributions to their bottom line (see: The Pot and the Kettle and More exploration into Vendor Lock-in - combined they are a comprehensive tutorial on the subject, from an obvious expert).

So, if you need a mainframe to run your business, today you really have no choice but to buy that mainframe (and the operating software) from IBM. For a fair -if not competitive - price, I'm sure (NOT!).

And if you need comprehensive multi-site disaster recovery? Lucky you - IBM will happily sell you a comprehensive GDPS engagement to automate your DR fail-over (and hopefully fail-back). Imagine, months, if not years, of IBM GS folks on-site, tinkering in your environment, crafting and testing proprietary DR automation scripts for you - right before your very eyes. And for no more than couple of million smackers to start (depending upon how much you need to fail over, in both MIPS and GBs), plus ongoing maintenance and consulting fees for upgrades.

Such a Deal!

And you'd better enjoy it, because you really don't have any choice in the matter.

Until now, that is...
 

1.003: maybe it really isn't all about the hokey-pokey

If you haven't read yesterday's post yet (1.002: that just about says it all) you probably should do so before proceeding with today's.

After yesterday's post, I received the following email from an EMC colleague that I've worked very closely with over the years:

Hi Barry,

Your most recent blog entry reminded me of a B-school paper I wrote equating brand equity (one of - if not the most - critical element for long term success) to trust.  Enjoy!

-Tom

Context: circa 2002

After I read the attached paper, I immediately asked Tom if he'd mind if I posted it here in my blog, and he readily agreed. So here it is...

The Technology Brand
Bridging Companies Through Inevitable Lifecycle Troughs
Copyright © 2002 Tom Broderick. Reprinted With Permission.

Hopefully you'll find his paper as interesting (and relevant) as I did.

Tom is another one of those smart people I am fortunate to work with. I'm proud to say that I learned a ton from him - most of it while I was his "manager" (though looking back on it, I'm not quite sure who was managing who ). I do know that I owe most of my understandings about the business and operational side of Symmetrix to him.

And FWIW: I'm not casting any aspersions on anyone with this trust theme. It is just something that hit me smack between the eyes yesterday...one of life's "aha" moments...

Or maybe it's one of those over-50 things - I dunno!

 

technorati tags: brand value,branding,brand equity,trust,tom broderick,business lifecycle,product lifecycle,business strategy,smart people,EMC,Symmetrix

1.002: that just about says it all

When I'm not calling attention to the foibles and FUD being tossed around like spring pollen by Symmetrix wanna-bees, I usually spend a large part of my day helping EMC's customers, prospects and sales teams understand what Symmetrix is really all about.

Earlier this week, I spent the day with the EMC SPEED Gurus at their annual SPEED Summit. These are the men and women who set the appropriate performance configurations and expectations in pre-sales situations, and/or implement them post-sales. (During this annual Summit, we provide the Gurus with in-depth understanding of the performance characteristics of virtually every aspect of Symmetrix, as well as its competition. Consider them Armed and Dangerous)

Then today, I was in back-to-back discussions of current and future Symmetrix capabilities with two different long-time EMC customers in the Hopkinton EBC.

The discussions with both audiences were similar - centered around the recent enhancements delivered for Symmetrix DMX3 & DMX4, including Enterprise Flash Drives, Virtual Provisioning, Symmetrix Compatible Flash(copy) and the rest of the features delivered in Enginuity 5773. And of course we spent some time looking towards the future of storage technology, and how EMC is evolving Symmetrix to leverage key technology changes that are likely within the next few years.

Throughout these discussions, I am repeatedly struck by the notion that as interesting as all the technology is, it wasn't why I am asked to meet with these audiences. It hit me that no matter how much focus we put on performance, availability, scalability, competition or even the "efficiencies" (as in utilization-, energy- and cost-efficiency), that wasn't what was most important about these meetings.

No, as a member of the executive team that defines and drives the Symmetrix business, I'm there (and here, in fact) for a very basic purpose.

 

1.001: this is like déjà vu all over again

Is it just me, or have IBM's storage execs suddenly started sounding like their mainframe execs used to a few decades ago?

Seems that every day someone else over there at Big Blue wants to go on record insisting that the best IT solution is one that is supplied by a single vendor - end-to-end integration, replace the "stickiness" of unique solutions with the "stickiness" of IBM software. And all that.

In Andy Monshaw's interview with eWeek.com, he makes it pretty clear that he believes that the best IT solution comes from a single vendor, with end-to-end integration. As in: buy your servers, your storage, your networking, your applications and your services all from IBM. Don't worry about vendor lock-in, because you'll be able to put IBM SVC kit in front of your old third party gear and do things the Blue Way with little or no hassle.

Oh, and really fast flash-based storage simply isn't good enough (go figure, since they don't have that in their portfolio). No, apparently (according to Andy) you're going to need to integrate flash into every aspect of your compute platform before you can gain any measurable value.

Bullship, I say to that: Bullship!

Andy goes on to say he no longer needs to "sweep the floor" - that an unintended benefit of the SVC is that customers no longer have to be locked into their storage platforms (as if they ever where - really).

But don't be fooled - despite the eloquent words, make no mistake: in Andy's vision, you'll still be handcuffed. He'll just paint whatever you have on the floor IBM Blue with his SVC spray paint.

It's what's best for the customer, he asserts.

In Andy's world, apparantely, there's nothing wrong with vendor lock-in, so long as you're wrapped from head to toe in IBM Blue.

Go figure! 

1.000: happy anniversary, baby!

Today marks the 1-year anniversary of this blog.

My my, where did the time go?

I guess I was a bit optimistic with my chosen numbering scheme, as I allotted 3 digits for the post number, but I managed to craft only 78 posts. Not sure if that's good or bad - surely there are several readers who would have preferred that I'd done a few less posts (or a few less posts about their products, perhaps ).

All in all, I think not a bad start.

Oh sure, I've left a few loose ends, and I've opened the door on a few topics that I never quite got into. Hopefully it has still been been interesting to you, and maybe you even had a good chuckle every once in a while. To be sure, your comments, criticisms and feedback has been much appreciated, and I hope that I can expand the conversations in the coming year.

In fact, I'd really like to hear from you about what topics you'd like me to explore. And I mean that, whether you are a customer, prospect, competitor, work colleague, industry analyst, peer, friend, journalist, or someone who just happens to find my blog interesting - I wanna know what you wanna know...

So please, write a comment to this post with your questions and/or topic proposals, and I'll see about working them into my agenda, and maybe I'll hit more than 100 posts in my second year.

Many thanks to all of you! You've made the first year of storage anarchy better than I could have imagined!

ttfn!

0.078: lions and tigers and bears!

Driving in to work today, I heard a news report about the Hollywood Grizzly Bear that killed his trainer yesterday.

When I got to the office, I listened to Joe field questions during EMC's earnings call (19 consecutive quarters of double-digit year-over-year revenue growth). Several of the participating financial analysts inquired about the potential impact that the newly-delivered virtual provisioning for Symmetrix might have on future capacity demands. From the tone of the questions, you could easily imagine a pride of lions circling their prey.

And sure enough, by noon Beth Pariseau had her coverage posted on SearchStorage, under the headline EMC's Tucci: Thin provisioning mandatory but overrated.

Shortly after the earnings call, a colleague forwarded me the link to a Byte and Switch article by Mary Jander entitled Your Storage Arrays May Be Dangerous. In this article, Mary decries that people need to "rethink the environmental impact of storage gear," because the EPA has reported that electricity use for storage is growing faster than the energy used for the data center overall. Not surprisingly, the EPA called for "storage virtualization, data deduplication, storage tiering, and movement of archival data to storage devices that can be powered down when not in use" as strategies for avoiding environmental damage if not disaster.

Oh my!

In fulfilling my promise to get back to blogging about technology, I thought I'd invest today's post to provide a slightly less sensationalist perspective on thin provisioning, storage capacity and energy efficiency.

And all I have to say about the bear is: remember, these are wild animals, and they're driven by instinct and not logic or trust.

Any resemblance between wild animals and industry experts is purely coincidental!

 

0.077: ...priceless!

It's Friday, I'm back from a three-day trip out to EMC's Santa Clara Executive Briefing Center, the New England weather is the best its been all year, and somehow I just don't feel about blogging enterprise storage technology today.

So I won't.

I have taken a fair bit of ribbing this week about my apparent taste in music (many of you missed the fine print at the bottom of my last post). Sadly, the experiment failed - I have roughly the same number of subscribers this week as I had before enlisting the Britney factor. This week's musical reference will probably just dig me in deeper, but I'm wondering if maybe I picked an artist on the wrong side of their career slopes.

But you have to admit, when a major pop star names her "emancipation" album after your company, that's pretty special. Add in her TV & radio promo tour and the inevitable concert series, and that adds up to a boatload of global goodwill and brand awareness.

And while I most definitely am not a fan-o-Britney, I will admit to appreciating (and enjoying) most of Mariah's music.

The E=MC² album is perhaps a bit more "produced" than I prefer, but undoubtedly it will give her at least a couple more #1 singles - enough probably to put her atop the Billboard charts for all time total chart-topping hits. In fact, "Touch My Body" has already topped Billboard, pushing her past Elvis (who had 17 BB #1 hits). Two more and she'll tie The Beatles with 20.

If only she'd released the album a couple of weeks earlier - I could have had some REAL fun with it on Lirpa Sloof Day!

 

0.076: oops!... i(bm) did it again!

I know that many of you are getting tired of me pointing out the frequent faux-pas made by competitor's executives. To you, I apologize in advance for today's post, and I'll understand completely if you skip this entry or unsubscribe from my feed in protest.

Especially those of you from IBM, on both sides of the pond. I seem to get more hits from the ibm.com domain on these articles than from anywhere else!

I am sincerely trying to stop, honest I am. But just I can't. At least not until these guys stop feeding me material.
 

Before I continue, though...a note about today's theme.

About a year ago, when I was first thinking of starting up this blog, Chuck Hollis told me one of his super-secret tricks for attracting hits to his blog. He said he would include "Britney Spears" as one of the keywords for every one of his posts, and that he'd get a sizable percentage of hits from search engines like Google and Yahoo! as a result. Not that I need the hits, but the song title fits my topic, so I figured I might try it to see what happens.

So, if you're a Britney fan who accidentally got lured here by this little ploy, my apologies to you as well. This probably isn't what you were looking for.

But if you're both a storage geek and a Britney fan - Welcome! You'll probably recognize the subtitles below...

 

0.075: iomega joins emc storage division

There should little surprise in today's after-market-close announcement that EMC has reached a definitive agreement to acquire Iomega Corporation (IOM). From the moment of the initial (SEC-mandated) disclosure of EMC's unsolicited offer last month, most people probably assumed it was only a matter of time (and price).

Still, several questioned the logic of such a deal over the past several weeks.

Even with the expanded product portfolio, spanning storage, content management, security, virtualization, SaaS and personal information management, EMC hard-good sales is still firmly rooted in addressing the information storage needs of enterprises, large and small, primarily through direct sales and value-added resellers.

And it doesn't take much of a visit to the Iomega web site to understand that they couldn't possibly be more different than EMC - they serve primarily the home and small business consumer markets, primarily through distribution and retail routes to market.

The two could not be further apart.

Which is precisely why this makes sense...
 

0.074: emc world 2008

EMC World 2008 is just about a month and a half away, and the preparation  activity around the office is really picking up. Presentation content is being reviewed and critiqued, the kinks are getting worked out of the hands-on workshops and show-floor challenges, the chatchkies and prizes are starting to come in, and everyone's travel arrangements are being buttoned up.

And now that Q1 is complete (and 5773 is shipping), the excitement will really start building, hopefully to crescendo May 19-22 in Las Vegas.

A couple of weeks ago, I recorded a "teaser" for my session on Flash Drive performance and best practices. Mostly, the teaser is just the marketing side of the story. In my session I'll actually be diving into details on the performance customers can expect to attain for different workloads, as well as discussing the various tools that can be used to identify applications (or parts of applications) that could benefit most from sub-millisecond response times that Enterprise Flash Drives deliver on Symmetrix.

(Check out the video after the page break)

0.073: 5773 > c

In case you've been wondering, the previously announced Q1'08 Symmetrix enhancements, including Enginuity 5773, the 73GB and 146GB enterprise flash drives, the 1 TB SATA-II drive and the new GigE I/O director all shipped on schedule last week. As usual, there's quite a bit to talk about, because in addition to what has been announced already, there are several additional features in this code release that revenue recognition rules prohibited EMC from disclosing until everyone was confident that they would actually make the GA release in Q1.

But discussion of perhaps the most significant new feature in 5773 was held back for another reason: to get all the patent applications filed before it was disclosed. This one new feature could well prove to be the foundation of a whole new era in remote replication - potentially changing the nature of distance replication more than flash drives will change the storage media end of the equation.

But it'll take a little explaining (hint: it has something to do with the title of this post), so before I get into the details, a little background...
 

0.072: wanna get away?

For those that haven't seen it, Southwest Airlines has been running an ad campaign called "wanna get away?" for the last year or so, depicting many of life's embarrassing moments when you just wish you could disappear. They even ran a "wanna get away?" contest for the best user-submitted  video over the past several months.

Unfortunately, Joe Tucci's entry missed the cut-off date:

 

This is in fact the actual video of the auspicious event chronicled by Dan Shaughnessy in yesterday's Boston Globe. You can see the rest of the videos from the EMC/Red Sox visit to Japan here.

UPDATE 03/31/2008: Joe "Fastball" Tucci was back in the office today, and one employee stopped to rib him in the cafeteria about his wild pitch. In true form for an ex-catcher, Joe grinned and replied "Yeah, but he should have caught it!".

Oh well, it probably would have been disqualified for being too similar to the original:

For those of us of in New England who have been living through the incessant repetition of Southwest's ad campaign throughout the entire Red Sox and Celtics seasons (in HD with Surround Sound, no less), the word that the contest is over is hopeful news that we'll soon see something different for the coming baseball season. 

Unfortunately, this year's Mohegan Sun commercial will probably have a rather detrimental effect on NESN's Red Sox viewership - especially since they tend to run the same commercial dozens of times each game.

Now THAT'S gonna make me wanna get away, for sure!

 

technorati tags: Joe Tucci,Joe & Oki,Joe Tucci Video,Wanna Get Away?,Joe's baseball gaff,Red Sox Japan,EMC,EMC Japan,Southwest

0.071: changes in latitudes, changes in attitudes

I took off for a week-long sojourn to the Conch Republic [history] last week, where I celebrated the half-century mark of my life with friends and family on St. Patrick's Day .

It couldn't have been better - from the boat drinks by the pool and the strolls down Duval St. in the unseasonably warm (and humid) weather, to an afternoon listening to Michael McCloud and sucking down Land Shark lager at Schooner Wharf, to the tours of the homes of Hemingway, Truman, Audubon and more butterflies than you can possibly imagine, to watching some of the most picturesque sunsets I've ever seen from Mallory Square and Fort Taylor State Park. And then there were the dinners at Louie's Backyard, Blue Heaven (in the company of chickens), Salute' and El Siboney (twice!). Not to mention the night life! [link intentionally omitted ]

Yes, Key West is a great place to turn 50, even if you're NOT a pirate (did I mention that it was Spring Break?)

Amazingly, and even though I did bring my laptop, I was able to resist the temptation to respond to the storage news of the week. With all the R&R I was enjoying in Margaritaville, it was a struggle to keep my fingers off the keyboard (NOT!).

Something about the weather just made it all seem so...unimportant!

But trust me, the week's events didn't go by without notice...
 

0.070: horton hears a hu

My sides hurt.

I ended last week rotflmao!, thanks to IBM's Charlie Andrews and his creative response to flash-based solid state storage (tape, he said...TAPE!). At the time, I figured that nobody could top that for the flat-out wackiest statement of the year.

Apparently, I underestimated Hu Yoshida.

Not content with his first round of uninformed comments about flash SSDs, HDS' so-called "chief technology officer" piled on a few more layers of baloney in an interview with IT Week UK's Dave Bailey:

IT Week:

What are your views on Flash memory storage, which EMC recently announced it would be putting onto its DMX systems?

Hu:

There are a number of problems with Flash memory. First, the price, which can be up to 20 times as much as spinning disks. Secondly, there’s supplier viability – there’s only a few vendors of this technology at the minute. You’ve also got to remember that Flash disks have a rewrite limitation and we need to have some diagnostics to predict when that limit could occur. For hard disks, we have self-monitoring analysis and reporting technology (Smart), but there’s nothing like that for Flash disks. What happens if you’re in the middle of a financial transaction and a write failure occurs, after a write commit? As for performance, just because it’s solid state doesn’t mean it would be any faster than a spinning disk. Remember all those interfaces between your application and the disk are slowing the data transfer rates, so it would be a good idea to benchmark your set-up.

What happens on a write failure, he asks?

LSHIPMP!

OK, well, I almost PMP...

Wait, let me catch my breath...

Come on, he can't be serious...I mean, it's not like disk drives don't suffer from the occasional write failure, yet somehow we manage not to lose data. At least, EMC arrays manage not to lose data - with multiple layers of protection and recovery.

Can it be that Hu is really that out of touch with reality?

 

0.069: i work with smart people

Lots of them, actually.

In fact, pretty much everyone I work with is smart. By definition. That's why they are at EMC in the first place - the company seeks out smart people, and smart people like to work with other smart people.

As a result, there are an amazing number of smart people at EMC.

But you know, with so many smart people around you, it is all too easy to overlook just how smart they really are.

Now, before I go any further, it is important to note EMC is intensely focused on inspiring, nurturing and acknowledging the contributions of its people. In fact, the most recent edition of EMC.Now (a quarterly magazine for EMC employees worldwide) included a review of several of the newer ways that EMC is cultivating inspiration across the company. I thought the article might be of interest my readers, so I requested and received permission to reprint it here:

EMC.now: Inspiration cultivation
Copyright 2008, EMC Corp. Reprinted With Permission.

After reading that article, you'll understand that inside EMC we frequently get the opportunity to celebrate the innovative contributions that our fellow employees around the globe make to the continuing success of EMC - it's part of our culture.

But when one of your peers gets external recognition, and it's the kind that puts him in the  company of the most notable software engineers in the history of computing, it really makes you sit up and take notice. I mean, to be recognized alongside the inventors of UNIX, TCP/IP, the remote procedure call, the World-Wide Web, Mosaic, java, TeX & PostScript, SMALLTALK and VisiCalc (to name a few), well...that puts you in a whole different class of "smart" in my book.

So please indulge me this post to say "Congratulations" to Amnon Naamad for his recent ACM Software Systems Award...

 

0.068: rotflmao!

And I almost couldn't get back up...

Regular readers know that I've been predicting the market exit of the DS8000 for most of my tenure in the blogsophere. As can be expected, this has attracted the ire of IBM bloggers, who routinely dismiss my observations as misinformed FUD. I've even been called "silly" by members of the IBM blogging corps.

So perhaps you'll understand why I was laughing hysterically after reading comments made by Charlie Andrews, IBM's marketing director of storage systems, in Beth Pariseau's recent SearchStorage article (see IBM: Thin provisioning on the way for DS8000).

According to Charlie, the DS8000 is indeed still being updated, although apparently only to support IBM's newest mainframe monopoly models. Some neat stuff - like larger volumes and granular fail-over (welcome to the 21st century, zSeries!).

But when I read Charlie's responses to Beth's inquiries about the increasingly long list of features missing from the DS8000, I literally fell out of my chair laughing.

Not almost - I actually hit the floor. LMAO

Read on to learn why...

[UPDATED 7AM EST February 29, 2008 - see below]
 

0.067: revenge of the mainframe

Hot on the heels of the raging debate between Chuck and TonyP over who's really leading the Open Systems Disk Library market, EMC this week announced its newest EMC Disk Library for Mainframe. Now, in my mind, the press release is improperly titled, in that it positioned the EDLm (as we affectionately call it) as a "Virtual Tape Library" - but unlike traditional VTLs, the EDLm is tapeless!

That's right - it is 100% made up of SATA disk storage, transparently managed behind zSeries-compatible FICON- or ESCON-attached tape emulation engines, with the performance and bandwidth to support backup/restore, batch "tapeless" processing, and/or nearline storage - all in a single, integrated package. Already there are several pilot/beta sites, and general availability will begin in March 2008.

Marketing used this week's SHARE Conference down in Orlando as the venue for this announcement, and they even crafted this video-mercial for the event (and no, it's not Bob & Joe this time):

 
Revenge of the Mainframe

For those interested in learning more about the EMC Disk Library for Mainframe, as well as EMC's other mainframe storage solutions, stop by the Ready2Rule landing page on emc.com.

And there's now a whole EMC channel on YouTube, where you can find a lot of "video white papers" on EMC solutions (in addition to more funny videos - check out the Celerra NS20 Installation SMACKDOWN for one of the better ones).

And for the record, if you are in the market for cost-effective SATA storage for your zSeries, whether for bulk storage, near-line, compliance retention or even on-line applications, EMC is ready, willing and able to help you fulfill those needs...today!

 

technorati tags: EMC,disk library,disk libraries,EDLm,virtual tape library,VDL,mainframe storage,SATA storage,tapeless,EMC disk library for mainframe,IBM,mainframe,mainframe sata,mainframe nearline storage

0.066: when is 3.14159265 > 14?

Today, EMC announced the acquisition of a small start-up called Pi Corporation.

Chuck Hollis has already taken the time off from his ski vacation to explain the relevance of this acquisition. I really have nothing more to add to that, except to note that the importance of protecting and automating our personal information in a "cloud storage" world cannot be underestimated. It is something that none of us can afford to neglect, and once again my employer is moving before others have even thought about the problem and my employer is moving decisively to deliver valuable end-user services in this arena.

Huzzah!

With every acquisition, especially the small ones, the most important part is not the technology, or even the vision - it's the people. And with this acquisition comes one of the most visionary and respected executives I've had the pleasure to meet - Paul Maritz.

While we're technically not friends or even acquaintances, our paths crossed several years back while he was at Microsoft, thanks to an invitation to Seattle from Jim Allchin, who was once my boss at Banyan Systems.

Paul's contributions to Microsoft and to charity speak for themselves. And getting the attention of Forbes is almost always a good thing.

And if you've been clicking on the links, you'll understand why I'm pretty sure that Pi is far more significant and important to our world of storage than XIV will ever be.

It's not just because Moshe Yanai doesn't even have his own page on Wikipedia!

Welcome to EMC, Paul!

 

technorati tags: Pi Corporation,Pi,XIV,XIV Storage,IBM,Nextra,Paul Maritz,Moshe Yanai,EMC,personal information management,Pi Corp,www.picorp.com,cloud storage,cloud infrastructure,cloud services,mozy,Fortress,SaaS

0.065: for whom the bell tolls

IBM today announced the addition of NTAP's top-of-the-line FAS6000 storage platforms to the Big Blue Product Portfolio, rebranded as the N7000 series, and positioned specifically in enterprise storage market segment.

With that move, IBM now resells a directly competing product for 100% of their Systems Storage disk portfolio. From the lowly DS3000, to the DS4000, through the DS6000 and the DS8000 families, there is now also an N series product designed (by NTAP) to compete head-to-head with IBM's product lineup.

And even the vaunted SVC now has a direct challenger from the N series, in the N7000 "gateway", IBM's rebranded version of NetApp's V-Series (V-is-for-virtualization, don't you know).

That's gotta get confusing if you're an IBM sales rep or channel partner.

Not to mention if you're a potential customer.

Cue Flight of the Valkyries ...

0.064: meet bob and joe

You may have run across these two already, but Bob and Joe are two rising superstars in the world of storage administration, and there's a lot of things we all can learn from these guys.

You know, things like "A Mind Is A Terrible Thing to Waste" (ad slogan quoted respectfully in honor of Black History Month).

So grab some popcorn, set aside a few minutes on your weekly timecard for OTJ training and tune in to these soon-to-be-classic edutorials (and if you only watch one, I recommend it be the last one):

Bob and Joe: Fun With Tape
 

Bob and Joe: Energy Efficiency
 

Bob and Joe: Mainframe Show and Tell
 

Oh, and I am very sorry, but I cannot promise that there won't be more of these in the future.

 

technorati tags: viral video,viral marketing,EMC,Symmetrix,Mainframe,Mainframe Storage,Energy Efficiency,Green IT,Tape is Dead

0.063: a totally different benchmark standard

There seems to be a lot of talk lately about benchmarking, especially the so-called "vendor-neutral" kind. Oddly, the Council behind all this seems to be anything but "vendor-neutral," especially when you take a look at the member roster for this exclusive club.

Notice anything odd?

Vendors in the storage industry outnumber "customer" members on the SPC by something like 28-5.

Go Figure.

Even though they managed to squeak the word "customers" into their mission statement, it is pretty clear this organization is really more about the competitive objectives of their vendor-led membership, and not so much about the interests of the consumers. At least, it's the vendors who are paying the bills (and you know that works the same for the SPC as it does down in DC).

In fact, given the relative dearth of customer participation, you really have to wonder if customers care about these benchmarks at all. Obviously, they clearly don't care enough to spend their money to ensure that the tests and the results are truly meaningful, unbiased and accurate. And you might even ask yourself why the press makes such a big deal about these benchmarks when clearly the customers don't see them as being all that important or relevant.

OK. So maybe it's just ME that wonders about these things. Oh, and Beth. And John. And Marc.

So where is the voice of the customer?

0.062: r.i.p. dear ds6000 - forgotten, but not alone

On January 11th 2008, with no fanfare, comment or replacement,  IBM's ill-fated "enterprise-class storage in a small, scalable package" slipped silently into the Big Blue Storage Graveyard, with the final removal of all extended service agreements from the pricebook.

I guess this one slipped unnoticed out of Ringmaster TonyP's circus tent (to join the missing elephant, I'm sure). At least, he seems not to be shedding any tears.

When introduced (along with the DS8000) back in 2004, the DS6000 was touted as living proof of the flexibility and agility of the software that attempted to turn an RS6000 cluster into enterprise-class storage. Just over 3 years later and half of that announcement has already been end-of-lifed.

Go figure.

"These are the most significant storage announcements we have made in more than a decade. IBM is focused on being the storage innovator and clear technology leader," said Dan Colby, General Manager, IBM Storage Systems. "Today, we are delivering new economics and choice by leveraging common components, breakthrough technologies from mainframes and supercomputers, and unmatched virtualization and management capabilities."

IBM Press Release: IBM Delivers New Storage Economics and Choice
October 12, 2004

By all accounts of the day, the DS6000 was clearly intended to be a DMX-800 killer - a lofty ambition that seems not to have been able to meet the demands of the market (meanwhile, the DMX-4 950 thrives on).

 

0.061: swinging from the sidelines

He Hu Shall Not Be Named has returned from his vacation in Aloha-land to learn that EMC has announced something of which he knows nothing about. Predictably, he has wasted no time demonstrating his total lack of knowledge about enterprise flash drives in his latest blog post.

Makes me wonder what the "CTO of Hitachi Data Systems" really does, since he obviously isn't following emerging new storage technologies all that closely.

Nor did he even take the time to do any research before posting, choosing instead to throw wildly uninformed punches at the technology in an attempt to defend Hitachi being caught flat-footed.

Not surprisingly, HHSNBN even manages to drag virtualization into the discussion. Now, is it just me, or does it seems like he can't write a post without using the V-word? I'm beginning to think he must use a customized version of the Ergonomic Keyboard for Pirates that has been making the rounds of late (pictured at right). On his version, though, the "Avast" key types "Virtualization."

<Shift>VIRTUALIZATION<Space>RRRR<shift>!!!<Enter>

Swinging from the sidelines

Clearly lacking a relevant clue about the the technology (and unable to buy a vowel), HHSNBN alleges that anything NAND can do, DRAM can do better and faster. Which is true, I guess, if you include consuming your IT budget in that comparison. Because as expensive as SLC NAND flash is today, it's already an order of magnitude or two cheaper than high-performance DDR2 SDRAM. Must be that Hitachi Math thing again.

So I'll just tack that one on the bulletin board right alongside "Intermixing, slower, less reliable SATA or FATA disks in tier 1 storage systems will impact that system’s performance and availability", which was HHSNBN's excuse for not supporting SATA in the USP. Right up until Hitachi Japan added SATA support to the USP-V at the end of last year, that is.

Some words of advice seem appropriate here:

It is far better to remain silent and be thought a fool
than to speak out and remove all doubt.

(the debate rages over who actually said this first)

the truth about enterprise flash drives

For the record, the enterprise flash drives that EMC announced last week are not the same as the consumer flash drives that is going into Airbooks, laptops and IBM blade servers. And they won't silently lose data (they'd be pretty useless if they did) - like disk drives they remap suspected bad blocks before they cause a problem. They'll probably outlive the practical life of the storage array before they wear out - the nominal operating life of SLC NAND flash typically far exceeds the rated minimal 100,000 writes per cell, and when you add in wear leveling across nearly 2x extra capacity within the drive, they will outlive all but the pathological 100% write forever use case.

Yes, enterprise flash drives use SDRAM buffers to accelerate writes, with both internal and Symmetrix-supplied backup power to protect that memory against unexpected loss of power, be it momentary or an extended outage. They are shielded from electrical and mechanical interference in a disk-drive form factor. And they do indeed provide extensive status reporting (basically the Fibre Channel & SCSI equivalent of S.M.A.R.T.), affording the array the ability to be proactive in protecting customer data.

And you don't have to take my word on that.

Thankfully, the folks over at Wikibon have taken a much more thoughtful approach at evaluating last week's Symmetrix announcements. After what was obviously a lot of actual research, they today presented a comprehensive review of enterprise-class flash drives, the customer benefits they can deliver and the practical implications that they will likely have on the entire storage industry over the coming years. I encourage you to read and comment on their review.

Oh - it's aptly titled EMC Lands a Haymaker.