the storage anarchist: 1.003: maybe it really isn't all about the hokey-pokey

May 09, 2008

1.003: maybe it really isn't all about the hokey-pokey

If you haven't read yesterday's post yet (1.002: that just about says it all) you probably should do so before proceeding with today's.

After yesterday's post, I received the following email from an EMC colleague that I've worked very closely with over the years:

Hi Barry,
Your most recent blog entry reminded me of a B-school paper I wrote equating brand equity (one of - if not the most - critical element for long term success) to trust. Enjoy!
-Tom
Context: circa 2002

After I read the attached paper, I immediately asked Tom if he'd mind if I posted it here in my blog, and he readily agreed. So here it is...

The Technology Brand
Bridging Companies Through Inevitable Lifecycle Troughs
Copyright © 2002 Tom Broderick. Reprinted With Permission.

Hopefully you'll find his paper as interesting (and relevant) as I did.

Tom is another one of those smart people I am fortunate to work with. I'm proud to say that I learned a ton from him - most of it while I was his "manager" (though looking back on it, I'm not quite sure who was managing who Thinking ). I do know that I owe most of my understandings about the business and operational side of Symmetrix to him.

And FWIW: I'm not casting any aspersions on anyone with this trust theme. It is just something that hit me smack between the eyes yesterday...one of life's "aha" moments...

Or maybe it's one of those over-50 things - I dunno!