2.011: i guess making sh*t up just comes natural for hds

Sad, but true.

Carrying over the theme from my last post, it seems that it isn't just HDS bloggers and competitive marketing teams who like to make stuff up. In fact, it seems to come straight from the top, as Beth Pariseau found when she dug into assertions being made by HDS's vice president of corporate marketing Eric-Jan Schmidt:

IDC: HDS market share numbers not accurate

Caught 'em red-handed.

The fundamental error in the whole discussion is that IDC does not report revenues by product or platform – their quarterly data only reports revenues by end-user vendor bucketed into several different price bands.

Mr. Schmidt apparently used the IDC buckets US$300,000 and above as the cut-off for "enterprise storage," but the reality is that there are indeed "enterprise" array sales below that mark as well as "mid-tier" sales above it. That shouldn't come as a shocker when the list price for an entry-level Symmetrix is around US$240,000, and CLARiiON systems can scale as large as 960 disk drives.

But then again, as I have been observing here for several years now, Misleading Marketing (and Hitachi Math) are hallmarks of HDS PR.

 

This is an original post from the storage anarchist.

technorati tags: Hitachi Math,IDC,storage market share,HDS,Hitachi,EMC,Symmetrix,CLARiiON,Beth Pariseau

Comments

[Mike]

Barry - this should not come as a surprise - after all, EMC calls the combination of 3 separate discrete products (CX, Celerra, switch) "Unified Storage".

Like Cher from Clueless says: "As If!!!"

;-)

[williamwbishop]

Barry, you better not take that wrong...because it was hysterical. You have to have a sense of humour about these things....

[the storage anarchist]

;-)