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July 15, 2011

4.004: vmax and vmaxe cameo appearances

Since its introduction in April 2009, VMAX has appeared in numerous television shows, news digests, movies and even Mayor Bloomberg's recent press conference announcing Gotham City's new centralized data centers. It seems that producers, directors and video reporters are attracted to the signature bold and blue facade that EMC's industrial design engineers created for the world's most Powerful, most Trusted and Smartest storage array.

You may have seen the following appearances (clockwise from top left):

24

Nikita

 

 

 

 

 

Covert Affairs

60 Minutes

 

 

 

 

 

VMAX Boolmberg Press Conference

But wait! There's more!

vmax hits the big screen

Most recently, VMAX is playing a supporting actor role in Transformers 3, now showing in theatres around the world.

Transformers 3

vmaxe hits the small screen

Not to be outdone, the new VMAXe has already made its first cameo appearance, albeit on a slightly lower-budget stage than its bigger brother has been seen. Still, it is a powerful appearance, coupling both live customer feedback on how easy and efficient VMAXe is, plus a killer demonstration of the incredibly powerful VMware integration that is provided at no additional charge for VMAX and VMAXe customers alike.

So, without further ado, ladies and gentlemen, please welcome VMAXe to Chad's World! (click the image below to be taken to the Chad's World home page, then click the image there again to see the video). VMAXe appears at around the 6 minute mark, if you'd like to skip over the intro (no offense Chad, but many of my readers like to get right to the point).

VMAXe on Chad's World

After viewing the video I think you'll agree that seeing these things in action live, in front of a real customer, is a lot better than some shill corporate blogger trying to convince you that their company has uniquely solved the problems of the modern storage admin. Or reading some official-looking report by some hired "independent" reviewer that makes outlandish claims about the "savings" advantage that a new, yet-to-be-shipped product has over VMAX (claims that were in fact made obsolete the moment we introduced VMAXe).

The neat thing is this: everybody seems to enjoy putting the spotlight on VMAX (and now, VMAXe).

That's OK with me!

 


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