0.075: iomega joins emc storage division
There should little surprise in today's after-market-close announcement that EMC has reached a definitive agreement to acquire Iomega Corporation (IOM). From the moment of the initial (SEC-mandated) disclosure of EMC's unsolicited offer last month, most people probably assumed it was only a matter of time (and price).
Still, several questioned the logic of such a deal over the past several weeks.
Even with the expanded product portfolio, spanning storage, content management, security, virtualization, SaaS and personal information management, EMC hard-good sales is still firmly rooted in addressing the information storage needs of enterprises, large and small, primarily through direct sales and value-added resellers.
And it doesn't take much of a visit to the Iomega web site to understand that they couldn't possibly be more different than EMC - they serve primarily the home and small business consumer markets, primarily through distribution and retail routes to market.
The two could not be further apart.
Which is precisely why this makes sense...
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