the storage anarchist

5.005: who said it couldn't be done?

They said "it" couldn't be done. They said nobody else's array could do "it" – that only their array architecture could handle "it." They said all kinds of things about how "it" was going to bring the demise of Symmetrix, because Symmetrix would never do "it." Even if we could do “it,” they said we wouldn’t – but they said we can’t. 

But they were wrong. VERY wrong.

Today EMC announced "it" is now available on VMAX. And then EMC went one better than they ever imagined – EMC took "it" further than they have been able to, even after all the (8+) years they have been shipping "it."

And of course, they will try to undermine the fact that they now have DIRECT competition from another array vendor who has implemented "it" - highlighting the history of EMC bashing "it", as if that matters any more. As I have noted before, being "first" is only important until there is a second - then all that matters is which implementation is better. And so they will childishly act like first means best perpetually.

Have you guess what "it" is yet?

More importantly, do you know who “they” are?

Read on to see what they never expected…and should have feared...

4.011: a bridge to nowhere

Finally.

Almost three years after Hitachi announced its High Availability Manager (HHAM), they have finally delivered introduced the long-promised nondisruptive migration service capability, heretofore to be referred to as The Bridge to Nowhere (BTN).

I mean, seriously, who in their right mind
would want to migrate from one to another Hitachi array… ;0)

Read the press release (and HDS CTO Hu Yoshida's blog post), and you'll be inclined to believe that Hitachi's engineers have one-upped the industry with their latest "capability."

But that would be incorrect, dear reader, for EMC's Federated Live Migration has been delivering zero-downtime migrations to VMAX arrays from prior-generation Symmetrix DMX arrays for over a year. In a race to remain relevant in the face of accelerating competition, Hitachi's engineers have seemingly abandoned the green eggs and ham clustered-array approach to tech refreshing its USP/VSP product line in favor of what is inarguably a direct copy of EMC's FLM.

Well, actually, it's not an exact copy – there are several rather significant deficiencies in Hitachi's nondisruptive migration service (aka the Bridge To Nowhere) as compared EMC's Federated Live Migration. We'll explore these after the break.

 

4.006: missing the point (yet again)

I guess I struck a nerve.

Although Hu Yoshida chose to show the top 10 largest Hitachi arrays as evidence of the benefits of virtualized external storage, his rebuttal to my response post claims that Hitachi isn't in competition with EMC to see who can ship the largest box.

Not surprising, I guess. Especially when the evidence reveals that there are no customers daring enough to push a Hitachi array beyond 1.4PB usable.

You can't compete if you can't demonstrate that you can deliver what customers want.

And that's exactly the point that Hu misses:

3.017: vmax 2011 edition - powerful. trusted. smartest.

In the 20 months since its launch back in April of 2009, VMAX has literally redefined the storage landscape. Back then, EMC focused the messaging around how VMAX was purpose-built for the virtual data center, leveraging multi-core Intel technology to deliver a highly efficient and scalable modular and tiered enterprise storage platform. We introduced the new Virtual Matrix architecture, the first array built upon that architecture, and the first wave of automation that has simplified the whole deployment model of Symmetrix storage.

EMC also did a bit of a Babe Ruth at that launch – pointing to the bleachers where we intended to deliver, in two phases, the innovation of Fully Automated Storage Tiering. FAST v1 for VMAX began shipping just about a year ago.

On December 15th, 2010 the second phase of FAST began shipping, along with more than 50 other significant features and new products in what we now call Enginuity 5875. Included also were some new hardware updates to VMAX – a new native 10Gb Ethernet director for SRDF and iSCSI, plus a new VMAX engine that sports an encrypting back-end to support Data at Rest Encryption.

Today (January 18th, 2010), EMC publicly announces what is inarguably the largest set of new storage products ever to be simultaneously introduced on one day. With over 40 new products and scores of new features, today's launch truly lives up to its Record Breaker theme. (If by chance you've missed all the hype, there's still time to learn about it at the #EMCBreaksRecords web site.)

So, what's all the hype about? Well, for the full effect, you'll have to go see for yourself. But within the context of VMAX, there's lots of new things in this latest release of Enginuity 5875, and I thought I'd lead off my contribution to the launch day communications with a quick run through of the major ones…

 

2.035: fast, nice and easy

With the introduction of FAST, Storage Tiering can now be automated to optimize performance and reduce both CAPEX (acquisition costs) and OPEX (people, operational and maintenance costs).

In support of the introduction of FAST for the Symmetrix V-Max platform, EMC has made several key enhancements to Symmetrix Management Console (SMC) and Symmetrix Performance Analyzer (SPA). The goal behind these changes is to radically simplify storage allocation and management in a FAST environment, largely by building upon the constructs of Auto-Provisioning and non-disruptive V-LUN migration that were introduced on the initial software release for V-Max back in April 2009.

That's right, boys and girls. Despite all the misinformed FUD you've been hearing from wanna-bee competitors, Symmetrix V-Max is indeed both FAST and easy!
 

2.022: free migrations

As the beginning of Fall approaches in North America, much of our wildlife prepares for their annual migratory trip south to warmer climes.

What better time to announce the No-Charge Symmetrix Migrator Package?

Effective this month, this new package provides both current and new V-Max and DMX customers with free licenses to three powerful storage migration utilities:

1. Open Migrator, for host-based migrations. Runs on most popular operating systems and server cluster software. OM can mount the new target LUN(s), copy data (on another array or from within the platform itself) in the background, and it will mirror writes to both old and new storage during the migration;
2. SRDF/DM (Data Mobility), Symmetrix-based replication frequently used to make a mirror of current Symmetrix volumes onto a new array before swapping the hosts over to the new storage. Used by customers for more than a decade to effect both Open Systems and Mainframe data migrations;
3. Open Replicator/LM (Live Migration), array-based "hot pull" migration for Open Systems hosts. Simply insert the new Symmetrix into the SAN in between the hosts and their current storage array(s). LUNs are copied off of the old storage in the background, while any host reads or writes are moved to the head of the queue for maximum efficiency. Works to migrate data into a Symmetrix from virtually any SAN-based storage platform, and it can even move a small existing LUN into a larger one in the process.

As with the recently announced FREE status for Symmetrix Virtual Provisioning, this new package comes with only one string: you have to own or purchase a Symmetrix DMX or V-Max. Other than that it is truly no-additional-charge. Customers can take advantage of these new tools immediately upon arrival of their system (or license keys), without concern for the amount of capacity they want to move (or Virtually Provision).

Yet another way that EMC is helping to reduce the TCO and expand the use cases of Symmetrix, the enterprise storage market share leader for nearly 20 years.

Enjoy!

 

technorati tags: EMC,Symmetrix,V-Max,DMX,Virtual Provisioning,Symmetrix Migrator Package,FREE,No-Charge,Open Replicator/LM,Open Migrator,SRDF/DM,data migration,tech refresh

0.035: hitachi drops another shoe (it sounded like a slipper!)

I guess I should be ashamed. Embarrassed at least.

Yesterday, someone asked me why I hadn't yet commented here about Hitachi's baby USP-VM announcement made earlier this week, and I responded "what announcement?"

Yep. I missed it. Completely.

Not that I wasn't aware it was coming...Mr. T doesn't make the rounds on Wall Street on the arms of HDS PR folks for nothing, nor do you wake poor old Claus from his year-long blogging hiatus unless something really important is about to happen.

As I had prior blognosticated, there were (and still are) gaping holes in the initial USPV announcement - clearly the team back in Japan had much more in mind than had been announced back in May. And at least a few rumors indicated that many of these would make it through the QA gauntlet before the end of Q3'07.

Guess this stuff really is hard for everyone.

So I guess because I'd expected so much more, the actual announcement of the USPV "mini-me" slipped right under my radar. I probably shouldn't have taken Nigel's advice and stopped stalking HHSNBN (although it has been therapeutic not to read about yet another world calamity that UVM can solve for a couple of weeks, mind you).

But now that mini-me has been brought to my attention, you just know I have to comment. Interestingly though, this time I'm not alone in correcting the typical misleading marketing that the Hitachi Data Systems Santa Clara marketing miscreants have become known for.

It seems I have some new friends in my quest to keep things honest.